Parabens are known endocrine disruptors that can mimic estrogen in the body and lead to hormonal imbalances. They are preservatives found in skin care formulations that contain water, to keep it from growing bacteria. Look for methylparaben, proplyparaben, or anything that has the word ‘paraben’ in it.


Many artificial colours found in personal care products are derived from petroleum, coal tar or heavy metals. Non-toxic synthetic dyes do exist, but many others can increase the risk of irritation, breakouts and sensitivity. We like to keep things simple and use natural ingredients, some of which have added benefits. Win win!


Found in personal care products such as nail polish and shampoo to help synthetic fragrance last longer. A well known endocrine disruptor, linked to obesity, birth defects, fertility issues and asthma. Look for: Fragrance or ‘...phthalate’


A well-known environmental toxin used for its anti-bacterial properties, often found in antiseptic cream, hand sanitiser, hand wash and toothpaste. Linked to skin irritation and interference with hormone function. Look for: Triclosan


A synthetic preservative used to extend shelf-life in cosmetic products. It has been deemed relatively safe to use in small percentages but very toxic in high doses with the potential to damage the nervous system in infants and cause adverse skin reactions in adults. We prefer to steer clear just incase. Look for: Phenoxyethanol


Found in personal care products such as lipstick, foundation, hair care and sunscreen to give a ‘silky feel’. A controversial ingredient, with minimal risk on skin when used in proper doses but... shown to be detrimental to the environment. Look for: Dimethicone, Cyclopentasiloxane or Cyclotetrasiloxane


Sodium lauryl sulfate (SLS) & Sodium Laureth Sulfate (SLES) have a bit of a bad rep but are scientifically backed as non-toxic in safe doses. That said, they can still be irritating to the skin if not used correctly. For this reason, we opt leave them out. Found in many rinse-o personal care products such as shampoo, and bodywash.


Formaldehyde is used as a preservative in cosmetics. It’s a known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. It can be found in preservatives such as quaternium-15, DMDM hydantoin, and imidazolidinyl urea.


Palm oil has been, and continues to be a major driver of deforestation of some of the world’s most biodiverse forests, destroying the habitat of already endangered species like the Orangutan, pygmy elephant and Sumatran rhino.